Mapping, Codifying and Gamifying Storytelling
We categorized PDC briefs into fundamental data functions to streamline the storytelling process.
Hollywood Blockbuster Structure
We introduced a familiar narrative framework inspired by Hollywood blockbusters to enhance engagement.
Hero’s Journey and Story Shapes
We incorporated principles from J. Campbell’s Hero’s Journey and Kurt Vonnegut’s story shapes to create compelling narratives.
.png)
Narrative Techniques and Visualizations
We identified and organized common narrative techniques and visualizations to aid in storytelling.
.png)
Decision Mapping
User decisions are mapped to narrative techniques based on the story phase they are building, ensuring a coherent narrative flow.
.png)
We created various interactive elements, for the users to handle, exchange, and place on a phyical board.
Interactive Elements
-
Brief Type Cards: Different cards for various brief types with suggested usage.
-
Narrative Cards: Cards that offer narrative suggestions.
-
Story Evaluation System: A system based on five variables to evaluate stories.
.png)
Physical prototype
We constructed physical versions of an engaging board game to facilitate learning and application of storytelling principles.
And curated Supporting literature, manual and instructions
.png)
.png)
.png)
.png)
To counter Covid-19 restrictions and to achieve greater scale we developed a PowerApp following the boardgame gamepley to support global teams in collaborative storytelling.
.png)
After initial engagement, we found out that teams started using StoryCraft not only as a storytelling device but also as a briefing helper. Visualising the hypothesis and structure of a brief to marketeers and brand teams.
StoryCraft became part of the storytelling and data visualisation package of People Data Centre