Go4Growth
Enhancing Learning Through Gamification
Project description
The G4G app is a companion web application designed to support the daily learning campaign of the Go4Growth initiative.
Its primary goal is to engage CMI users by delivering concise snippets of information across key learning areas.





Existing G4G style and branding


App Overview
To enhance the learning experience, we developed a gamified app featuring customized avatars, scoring and saving systems, easter eggs, and hidden mini-games.
This innovative approach challenges traditional learning methods and encourages interaction and communication within the community by rewarding both direct and indirect content sharing.

Evolution
The app's journey began as a simple survey and content depository. With each iteration, it became more intricate, incorporating additional functionalities and complexity. Over time, we introduced more elaborate mini games, enhanced interactions with external platforms, and a robust rewards system. This evolution not only enriched the user experience but also fostered greater engagement and participation.

Basic journey structure and app collaboration
Final user journey diagram


Mini game exploration diagram
Gamification
Custom Badge Rewards System
A badge rewards system was developed that is customized and branded for each learning area, providing a unique and personalized experience for users.




Progressive reward badges sample
Category branded badges sample




Wide Range of Customizable Features
The game offers a wide range of customizable features, accommodating a diverse variety of representations to ensure inclusivity and personalization.​
Avatar customisation assets sample





Engaging Mini Games
We created entertaining and engaging mini games that adopt alternative interactions and design styles. These mini games are designed to incite even more participation and sharing among users, making the learning experience fun and interactive.
Pixel art space mini-game assets sample








Sample screens
User stats screen


Splash screen



Map screens



Space mini-game screens