Enhancing Learning Through Gamification
The G4G app is a companion web application designed to support the daily learning campaign of the Go4Growth initiative.
Its primary goal is to engage CMI users by delivering concise snippets of information across key learning areas.
To enhance the learning experience, we developed a gamified app featuring customised avatars, scoring and saving systems, easter eggs, and hidden mini-games.
This innovative approach challenges traditional learning methods and encourages interaction and communication within the community by rewarding both direct and indirect content sharing.
Evolution
The app's journey began as a simple survey and content depository. With each iteration, it became more intricate, incorporating additional functionalities and complexity. Over time, we introduced more elaborate mini games, enhanced interactions with external platforms, and a robust rewards system. This evolution not only enriched the user experience but also fostered greater engagement and participation.
Gamification
Custom Badge Rewards System
A badge rewards system was developed that is customized and branded for each learning area, providing a unique and personalized experience for users.
Wide Range of Customizable Features
The game offers a wide range of customizable features, accommodating a diverse variety of representations to ensure inclusivity and personalization.
Engaging Mini Games
We created entertaining and engaging mini games that adopt alternative interactions and design styles. These mini games are designed to incite even more participation and sharing among users, making the learning experience fun and interactive.
The approach led to a conversation in Unilever's Microsoft Viva where people started posting their characters and achievements, creating a rippe effect of engagement.
Finally, drawing on the refined typography, evolved palette and the new cloudlet motif in its various forms, a cohesive suite of logos and assets was built out across i-genie.ai's products and services — giving each its own identity while remaining unmistakably part of the whole.