StoryCraft
Mapping, Codifying and Gamifying Storytelling
R&D
Data Function Grouping
We categorized PDC briefs into fundamental data functions to streamline the storytelling process.​
Function grouping and process mapping
Hollywood Blockbuster Structure
We introduced a familiar narrative framework inspired by Hollywood blockbusters to enhance engagement.
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Hero’s Journey and Story Shapes
We incorporated principles from J. Campbell’s Hero’s Journey and Kurt Vonnegut’s story shapes to create compelling narratives.
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Narrative Techniques and Visualizations
We identified and organized common narrative techniques and visualizations to aid in storytelling.
Story beats breakdown and survey chematic
User Experience Design
Step-by-Step Journey
We designed a user experience that guides users through the storytelling process, implementing as many principles as possible.
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Decision Mapping
User decisions are mapped to narrative techniques based on the story phase they are building, ensuring a coherent narrative flow.
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Interactive Elements
We created various interactive elements, including:
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Brief Type Cards: Different cards for various brief types with suggested usage.
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Narrative Cards: Cards that offer narrative suggestions.
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Story Evaluation System: A system based on five variables to evaluate stories.
Scoring and results matrix
Story and Brief/Function Cards
Board Game
An engaging board game to facilitate learning and application of storytelling principles.
Supporting literature, manual and instructions
Manual screenshots
Mobile/Web App
A PowerApp to support global teams in collaborative storytelling.
User journey diagram
By answering and selecting from common options the user identifies a potential story, given an story summary and suggested narrative tools to deliver it.
Playthrough video